Joe Hildebrand's Cafe (run by Joe Hildebrand) is advertised in Episode 27 of the Grub. On the advert Joe claims to enjoy eating shit for breakfast and that he does so at his cafe where he is his own best customer. Joe also tells us that he is a 'shit eating fuckhead'. The slogan of the cafe is 'I'll eat shit, you'll eat shit, we can all be fucked'.